Posted in Google, SEO, Site Promotion on Aug 21st, 2007 No Comments »
“Black hats” need to be ever more cunning in their struggle for search-engine ranking, writes Dan Skeen.
It may now be the most coveted real estate on the web - the top ranking in Google for a competitive search phrase. But even the world’s richest marketers cannot lease this inventory.
Google’s goal is to deliver the most [...]
Posted in SEO, Site Promotion on Aug 7th, 2007 No Comments »
Paying for search-results placement has been around for a while, but you may have yet to try this incredibly measurable way of driving traffic to your Web site.
You only pay for the placement if someone actually clicks on your link, not if they just see it and do nothing–therefore, you’re really paying for performance. By [...]
Posted in SEO, Site Promotion on Aug 7th, 2007 No Comments »
Maintaining a healthy and sustainable flow of traffic to your Web site is key to your success, but also one of the hardest things to accomplish. Since most Web surfers use search engines as their starting point, I’ve assembled some tips and case studies on how to use them to drive traffic to your site.
Remember [...]
Posted in SEO, Site Promotion on Jul 6th, 2007 No Comments »
What should you be looking for when you are attempting to build reciprocal links?
Most people with a little knowledge think the answer to this question is simple. PR rank.
Well yes, PR rank is important, but it is not the be all and end-all to reciprocal linking and search engine placement.
Pagerank is important to a Google [...]
Posted in SEO, Site Promotion, Webmasters on Jul 5th, 2007 No Comments »
Alexa has made some exciting improvements to Alexa Web Search. If you’re building new search services, take a look at this service’s new capabilities.
The Alexa Web Search web service has been updated with a new API and pricing plan. The new API adds the power to post large, complex queries containing thousands [...]
Posted in SEO, Site Promotion, Webmasters on Jul 3rd, 2007 No Comments »
Would you like a checklist of the important steps to take in optimizing a web site? Well, here it is:
1. Use a keyword research tool to find profitable phrases (i.e. those that are actually being searched for).
2. Build each page optimized for a single keyword phrase. Also sprinkle in some secondary keywords relevant to [...]
