American Airlines sues Google over PPC system
Aug 19th, 2007 by Pottz
American Airlines is suing Internet search leader Google Inc for selling search words involving its name.
The claim is the latest in a string of cases filed worldwide by businesses that argue Google’s pay-per-click advertising system, its main source of revenue, is used unfairly by competitors to grab business.
American Airlines accuses Google of violating trademark laws with its practice of selling search terms such as “American Airlines” or “AA.com” to other companies for advertising.
The airline accuses Google of selling the right to use American Airlines’ trademarks and service marks or “words, phrases, or terms confusingly similar to those marks” to competitors who then direct searchers to their own Web pages.
Naturally, Google believes it’s on solid ground.
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