Pottz dot net – Web Ramblings

Maintaining a healthy and sustainable flow of traffic to your Web site is key to your success, but also one of the hardest things to accomplish. Since most Web surfers use search engines as their starting point, I’ve assembled some tips and case studies on how to use them to drive traffic to your site.

Remember that no single tactic works for all search engines.
Each one has its own way of ranking Web sites. For example, Google notes the “description” meta tag and ignores the “keywords” one, while others take both into account.

First and foremost, create smart content.
Try and provide lengthy, information-packed reviews of blogs, etc that you read, which gives your visitors a reason to come back often.

Try to begin each Web page with phrases relevant to the page’s content.
Avoid starting with a lot of navigation elements or advertisements that don’t contain keywords relevant to the page’s major topic.

Optimize each page separately.
Search engines don’t rank Web sites in their entirety, instead ranking each page individually. For example, even if your site mainly focuses on business software, if you have a children’s software page, be sure to include relevant keywords to that topic.

Use META tags, which appear at the top of your HTML documents.
They can either be hand-coded or inserted by most HTML editors. They allow you to precisely describe certain elements of your page.

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